I’ve seen those commercials on TV that say, “We can solve the climate crisis.” I followed their advice and visited Wecansolveit.org. They ask you to join the We Campaign by urging that, “Climate change is real and it’s happening right now. We don’t have a lot of time. The good news is that the solutions exist. What’s missing is leadership. We need our leaders to make climate change a priority. But none of that can happen if they don’t know you care…Together we can solve the climate crisis. “
Through the Web site’s take action link, visitors will find several simple ways to make a difference. Anyone can advocate for change by signing petitions for polar bears or a global treaty on climate change. You can spread the word by sharing videos and downloads, as well as get involved in local events and learn how to minimize your own impact.
The Web site is overflowing with action alerts, news, and solutions, but my favorite part of the Web site is the success stories. Wind energy is replacing a history of oil usage in one Texas town, Colorado voters passed renewable energy standards, and volunteers helped bring solar power to low-income residents. There are a bunch of other stories like this that can inspire us all to become a part of the solution. They make it sound so easy. I think these success stories are a great tactic in the We Campaign’s strategy and other environmental campaigns should definitely follow suit. It’s hard to get people to act when they can’t see any beneficial results, but show them a few great successes and they won’t be able to resist.