I was just reading a post by Kelli Mathews, one of the pr professors here at the UO, and she has some other interesting blogs featured. I followed a link to a Web site called Marketing Profs Daily Fix, which features numerous blogs written by marketing professionals.
Lewis Green’s post this week literally made me say, “ah HAH!” It’s titled Green and Authenticity Make a Good Marraige, and it has cemented in my mind the idea that green business is a big factor in authentic, ethical business. Green calls it “leading with your heart, which means we always put people first in every decision we make, and everything we do is based on making the world a better place to live and work.” What a concept, right? Imagine if all business people shared his values. He says “when we lead with our heart, we act green,” and gives examples such as recycling, telecommuting and installing energy efficient lighting. Green further suggests that “we measure the size of our environmental footprint. We begin with our present state and work toward a future state that reduces our footprint.” What delighted me most, however, was the fact that these points were in the mix with good values such as truth and genuine care for people. Do my eyes and ears decieve me, or is green every businesses next good thing?
