I was just reading a post by Kelli Mathews, one of the pr professors here at the UO, and she has some other interesting blogs featured. I followed a link to a Web site called Marketing Profs Daily Fix, which features numerous blogs written by marketing professionals.
Lewis Green’s post this week literally made me say, “ah HAH!” It’s titled Green [...]
Apparently being eco-friendly is a big trend in Hollywood, and the only thing a star has to do to become such a do-good-er is buy a Prius. While hybrid cars are a good start, I am encouraged by a-listers who really do care. While under the media microscope many actors and musicians are setting an [...]
This week in my public relations writing class we are discussing what makes a message stick. We’ve started reading a book called Made To Stick: Why Some Ideas Survive and Others Die by brothers Chip and Dan Heath (who also write a blog). This is exciting for me, because it’s not a text book. This [...]
I was pretty excited that such a huge eco awareness program was coming to the UO, not that I was surprised or anything. The City of Eugene is wild about preserving our environment and finding more sustainable ways to do our regular daily activities. The University of Oregon was [...]
I am starting my very first blog to narrate my investigation of the role of public relations in the world’s efforts to stop global warming. My weekly posts will asses PR campaigns that address climate change, alternative energy sources, endangered species and other current environmental issues. I am a senior PR student at the [...]
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